Covid wrecked us in so many ways but we persevered and put almost all of our small life savings into the business to just get to the point where we had a few pallets of product and could get to selling.
We set out to create 하드Nectar, the first asian-inspired hard seltzer, at the end of 2019 with plans to launch in Spring of 2020 but no-one saw covid coming. In a year that literally was defined by people separating themselves from one another, people coming together and supporting us is what completely change the course of our business overnight.
It’s almost cliche to say but 하드Nectar would be nothing without our community of fans. Hi John, what do you attribute your success to? The amount in a 12-oz can is equivalent to the tear drop that rolls out of your eye when your crush leaves on you “Read”.We had the good fortune of connecting with John Dalsey and we’ve shared our conversation below. With all that said, we have special plans in the future for limited quantity, fruit-infused drinks. It also explains their extremely high sugar content. The companies that claim that are using 100% juice, are generally using various concentrates with other additives and preservatives that you wouldn’t be able to pronounce. The ability to sustain a mandarin drink, at scale, across even just a quarter of the United States (let alone the entire country), is impossible. Great question! Using real fruit all year around for certain flavors, isn’t actually sustainable due to seasonality.įor example, in the US, mandarins grow in the Fall and end in the Winter. “Why choose a natural flavor over the real fruit?”
It’s then distilled down with alcohol, to be placed and stay stable, within an alcoholic beverage. In our drink, while most people think that the only way to get the mandarin flavor would be using the “meat” of the fruit, our mandarin flavor extract is created from using multiple parts of the fruit: the pulp, juice, peel, and oils. You mix the paints together to get colors that you didn’t originally start with. Let's say you are given a limited number of paints, but need to make other colors. “Natural flavor” can refer to anything that comes from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf-yes, we’re still going-meat, seafood, poultry, eggs, dairy products, or anything fermented from those foods, according to Food and Drug Administration spokesperson Deborah Kotz.” In layman terms, natural flavors are made by using different types of natural ingredients to create a certain flavor profile. “Natural flavors” doesn’t have to be a scary, foreign topic like it sometimes is made to be.įirst off, let's define what a “natural flavor” is. Well, you probably still think Santa Clause is real, you big goofy. Our final product truly has 0 grams of sugar! We simply felt like we could achieve a great tasting drink without any additional additives. Depending on what they use, they are still able to claim “0 grams of sugar” (ex. A large handful of these brands are then adding back in various artificial or natural sweeteners to bring back certain flavor profiles. From that point, everything else gets added into the base like the fruit flavors, juice, etc.ĩ5% of hard seltzer brands in the world follow this process (with their own variations, of course). At this point, there is a filtration process to clear up any sediment and residue from the yeast, leaving you with a clean, clear base liquid. The entire mix begins to ferment for multiple days and the yeast eats off ALL the sugar, turning into alcohol.
He then adds a special yeast into the mix (the type of yeast used can greatly affect the flavor!).
#NECTAR SELTZER HOW TO#
Time for a quick, simplified fermentation lesson on how to create alcohol:įirst, our brewer starts off with water and cane sugar. “SUGAR?! B-b-but you guys claim 0 grams of sugar on your label!”
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